Several corporate headquarters have announced moves to Denver.

VF Corp, which owns the North Face Brand, cited a more cultural fit with the region as part of the reason for the move.VF will spin off several brands, and keep them in North Carolina.

But, as the Winston-Salem Journal points out, several other companies have left the Triad region.

R.J. Reynolds Tobacco Co. (temporarily moved to Atlanta), Lowe’s Cos. Inc. (moved from North Wilkesboro to Mooresville/Lake Norman) and Krispy Kreme Doughnuts Inc. (moved to Charlotte with most senior leadership).

Denver has been on an aggressive push for corporate headquarters since the loss of Chipotle, which moved to California earlier this year.