How Are Developers Marketing to Corporate Real Estate?

GlobeSt is out with a new article about how developers can lure corporate real estate tenants.

“We hear a lot about the demand for creative office and how it can attract quality tenants across industries, but for major corporate users with large real estate portfolios, creative office alone isn’t going to cut it. To attract these users, landlords need to tune into the company’s internal real estate strategy, work alongside the real estate team and—most of all—be transparent. While quality space is important to corporate users, partnership on real estate strategy is a top priority. And, those needs change with every user,” according to the article.