In the latest nod to the ways in which millennials are changing the way we work, many companies – Salesforce, Unilever and Facebook among them – are rewarding employees who volunteer in their local communities, as part of their overall wellness programs.

“The premise being that if businesses can incorporate the idea of “giving back” into their wellness programs, this will not only have a positive effect on society, but also lead to happier, more satisfied workers,” according to Forbes.

The article features an interview with Scott Northcutt, Bacardi’s Senior Vice President for HR and creator of the company’s wellness program, “Fit for the Future.”  Northcutt explains that because the company’s business is alcoholic beverages, it emphasizes health initiatives, and responsible drinking.